FRANCHISOR OPPORTUNITIES
Food and Beverages
GRAVISS GROUP
Category: Food and Beverages
Area: 150 - 500 sqft
No. of Franchise Outlet: 500
Investment:Rs 10 lac - Rs 20 lac
Business Details
Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1953, from the merging of their respective ice cream parlours, in Glendale, California. Headquartered in Canton, Mass, Baskin-Robbins is part of the Dunkin’ Brands. Baskin Robbins is a premier quick service restaurant franchisor. With more than 12,000 points of distribution in over 50 countries, 7000+ stores around the globe and approximately 150 years of combined history and annual revenues of over $100 Million. Since its inception Baskin Robbins has introduced more than 1,000 Flavors and has 31 running Flavors, with the punch line of one Flavor for each day. Entered India in 1993 through a JV with the Ghai Group. Currently one of the largest food retail chains in India. Now present in 150 Cities / Towns with 500 + stores. 1st Manufacturing plant outside North America opened in Pune . The company has a dedicated team of people well trained in the hospitality industry. World’s most loved Ice Cream Brand. Baskin Robbins has franchisee model outlets. It has stores in Malls, Multiplexes and also has stand alone stores across the country. Baskin Robbins has parlors in over 150 cities across India which includes tier A and B cities. Baskin Robbins has over 500 ice cream stores across India. Sales through ice cream parlors comprises 50% of its business. Food Service indicates HoReCa – Hospitality, Restaurants & Catering . Its patron’s hotels include The Taj Group of Hotels, The Oberoi Group, The ITC Group, The Inter Continental Hotels, The Hyatt Group among other. In addition it has a pan Indian presence in fine dining restaurant and banquets and has always maintained partner exclusivity. Baskin Robbins Stockist include top retails such as Future Group, Spencer Retail, Reliance Retail, Metro Cash and Carry, Shoprite, Hypercity, Fucom, Dmart, Star Bazaar to name a few. At present it has 9 pre packed flavours, namely Chocolate, Vanilla, Strawberry, Gold Medal Ribbon, Coffee Almond Fudge, Bavarian Chocolate, Black Current, Very Berry Strawbery and Honey Nut Crunch. These are conveniently packed in 500ml and 1 litre packs and sold through Super Markets & Hyper markets.
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GRAVISS GROUP Investment Detail
Date Commenced Operations
:1993
Date Commenced Frachising / Distribution
:1993
Are you looking for Franchise ?
Unit
Area
Investment
Storewise
Rs 10 lac - Rs 20 lac
Is there exclusive territorial rights given to a unit franchise?
:Yes
Are any performance guarantees given to unit franchisees?
:No
What is the anticipated percentage return on investment?
:50 %
What is the likely pay back period of capital for a unit franchise?
:2 Years
Are there other investment requirements?
:
GRAVISS GROUP Property Details
What type of property is required for this franchise opportunity?
:HighStreetCommercial
Floor area requirement
:150 - 500 sqft
Preferred location of Franchisee outlet:?
:high street foot fall area
GRAVISS GROUP Training Details
Do you currently have detailed Operating Manuals for franchisees?
:Yes
Where is the franchisee training done?
:At Franchisees Location
Is field assistance available for franchisees?
:Yes
Will someone from Head Office assist me when I open my franchise?
:Yes
What IT systems do you presently have that will be included in the franchise?
:
GRAVISS GROUP Other Details
Do you have a standard Franchise Agreement?
:Yes
How long is the franchise term for?
:5 Years
Is the term renewable?
:Yes